Mobile Phone Reviews
 
 
Vodafone and Universal Music Group International sign strategic partnership

Tue, 15 Nov 2005

Vodafone has partnered with Universal Music Group (UMG) to offer music downloads via the mobile phone to its Vodafone Live! customers.

The agreement, announced today, will see the introduction of a broad range of products and services featuring such market-leading stars as Eminem, U2, Black Eyed Peas, Kaiser Chiefs, 50 Cent, Keane, Rammstein, and Scissor Sisters.

The new partnership between Vodafone and UMG's, Universal Music Group International (UMGI) division represents the world's most extensive offering of music for mobile phones including:

Real tones and ring back tones Full-track audio downloads Full-track video downloads Video streaming

Vodafone is promising "over 100,000 full-track audio downloads will be available within a matter of weeks" boosting the overall catalogue over music and ring tone tracks available to over 600,000 tracks.

Lucian Grainge, Chairman/CEO of Universal Music Group International, commented, "This agreement sets new standards in scale, reach and imagination within our respective industries. Both companies are committed as never before to provide new entertainment services for the benefit of consumers, using 3G to harness the power and potential of new technology. I could not be more excited at the prospect."

Guy Laurence, Global Terminal and Consumer Marketing Director at Vodafone, said, "Universal Music is the world's largest music company and this strategic union significantly enhances the scope of our mobile music offering. As adoption of music content continues to increase, we know that our consumers are going to enjoy the benefit of being able to tap into such an incredible catalogue."

Vodafone has yet to set a price for the downloads or whether or not they will be available as a dual download for both the PC and the phone like a rival service from the operator.
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