Nokia is delighted to announce the launch of the Nokia UK Online Shop, an attractive, well-designed and informative site selling Nokia SIM-free products direct to consumers in the UK.
The Nokia UK Online Shop will feature regular mobile device exclusives for customers, starting at launch when the website will feature the stunning black Nokia 8800, a new design that until now has not been available in the UK.
However customers hoping to catch the latest bargain will soon find that mobile operators continue to heavily subsidise the handsets.
The black 8800 will cost £799 compared to some operator’s prices as low as £210 with a 12-month contract.
The company said the Online Shop concept would also enable it to develop a holistic customer experience, which in turn will allow the organisation to increase its understanding of the customer, support its expanding product portfolio in new sales channels and use the information to further develop its offerings both on and off the High Street.
"There is clearly a growing market out there for SIM-free products especially as our customers now have more than one handset. Additionally there are a core group of Nokia users who are always looking for the latest must have phone. The Online Shop will help us meet these demands and further develop our business; it gives us a great opportunity to be in closer contact with our customers and to understand their likes and dislikes", said Mats Wolontis, Managing Director of Nokia UK.
The UK site will be the first globally with more local Online Shops planned for selected countries in Europe in the second half of 2006.
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