Mobile Phone Reviews
 
 
Nokia Launched 3 New Handsets

Mon, 07 Aug 2006

Mobile phone handsets manufacturing company, Nokia has reinforced its strategy of hitting 3 million mark for mobile phone users in Africa in 2008 by introducing three affordable handsets in its product portfolio .

Launching the Nokia 1112, 2310 and 2610 models in Nairobi, Timo Toikkanen, the group`s senior vice-president in charge of customer and market operations in Africa and Middle East, said the products would soon enter the market.

The new products target low-income earners and first time users in the African markets since they are easy to use and reliable.

The products come during a time when there is an increasing number of people in new growth markets like Africa where mobile phones have quickly become an integral part of life," said Toikkanen adding that a number of new mobile phone owners keep growing in the region.

He noted that in 2008, Nokia expects that 3 billion people will own mobile phones, with much of this growth coming from markets like Africa, China, India and South-East Asia, where penetration levels are still relatively low.

To achieve this goal, Toikkannen noted that one of the most important keys to success in these markets is to offer attractive, reliable and easy-to-use mobile phones that are specifically designed to meet the unique needs of consumers in new growth markets. "Each of the three models we have introduced today adheres to this core philosophy offering iconic designs, a well-balanced range of features and even special finishes like rubberised paint to combat dust and improve grip," he said.

"So far since Nokia has introduced the affordable 1100 series handsets and the company has managed sell over 100 million units globally, since its introduction."

Tomi Paatsila, Nokia vice-president, sales and marketing operations Middle East and Africa, said the key to success would be the provision of attractive, reliable and easy to use mobile phones, specifically designed to meet the unique needs of consumers in new growth markets.
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