Finally, a bit of a break for pay as you go mobile users resisting the commitment of a monthly plan.
Vodafone Pay As You Talk customers can now receive free weekend texts and some even free weekend calls by using a certain amount of credit up during the week.
Pay As You Talk customers who spend GBP 5.00 during the week will get free calls to any UK network and texts all weekend, while those who just spend £2.50 will receive free texts for the whole weekend. And as an added bonus for Vodafone customers, the weekend will start at 7:30 on Friday night.
Vodafone research shows that people regard "Free Weekend" deals as top of the list for all pre-pay offers.
Tim Yates, Director of Vodafone's Consumer Business Unit, says "With Free Weekends we are re-addressing the balance for Pay As You Talk customers and showing Vodafone’s passion to give customers good value.
"It also sees Vodafone become the first mobile network to reward its customers on a weekly rather than a monthly basis, which fits with the profile of Pay As You Talk customers, who traditionally tend to budget week-by-week. Too often promotions offered don't reflect how people actually use their phones, but Vodafone has taken this into account when designing this offer."
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