Mobile Phone Reviews
 
 
Nokia increases handset market share

Thu, 02 Mar 2006

Nokia, the world’s largest maker of mobile phones has reaffirmed its position at the top of the global handsets sales league, with 35 per cent market share, a survey says.

According to market research group Gartner, in the final quarter of last year, Nokia's share rose from 33 per cent on an annual basis.

Its share is almost twice as big as the next biggest contender, Motorola.

The share of Motorola rose to 17.8 per cent from 16.3 per cent, as it enjoyed success with cheap handsets in emerging markets, and elsewhere with its popular thin Motorola RAZR model.

Nokia took almost two years to recover ground lost in 2004 after failing to launch popular folding models.

LG's market share went up to 7.2 per cent from 6.8 per cent a year ago, and may continue to rise now that Vodafone has decided to start selling the brand.

Sony Ericsson, helped by its Walkman and camera phones, went up to 6.9 per cent from 6.3 per cent.

The only one of the top five vendors to lose market share was Samsung, which saw its slice of the market edge lower to 12.1 per cent from 12.2 per cent.

Gartner said, "Nokia can now take its ambition to take 40 per cent of the market much more seriously."

Caroline Milanesi, analyst said, "I think it's still a hard target to get, but it looks definitively more possible now than when they were talking about it a year ago."

Nokia's highest ever market share was in 2002, when it reached 35.8 per cent for the year. Its highest in a single quarter was 36.9 per cent.
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