O2 Introduces Mobile Voucher System

Mon, 10 Dec 2007

O2 has launched a new mobile voucher payment system that allows retailers to scan discount vouchers through a mobile phone .

The network operator said the Instant Voucher System will enable retailers to scan discount barcodes using a Nokia E50 phone which contains pre-installed scanning software .

The software, which recognises two-dimensional barcodes and ensures that each top-up voucher is unique, means that retailers no longer have to carry out manual checks and send the vouchers back to the newspaper wholesaler in order to be paid.

The announcement follows a successful eight-month trial of the service by The Telegraph, The Guardian and The Daily Mail newspapers which supplied 160 retailers, based in Kent, with 700,000 vouchers .

Ben Dowd, O2’s UK business sales general manager, commented: "IVS is a fantastic example of how by working with innovative application partners we can create bespoke solutions for our customers."

"We look forward to working closely with 2nDimension to take advantage of all the opportunities offered by mobile vouchers in this space."

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