David Blaine shines for LG

Fri, 02 Feb 2007

One of the world’s most famous illusionists, David Blaine has agreed to promote LG’s new mobile phone LG Shine.

The LG Shine, part of the stylish Black Label Series, will be launched by David in London at the same theatre where Houdini performed 100 years ago. This will be first time David will interact with British fans, when he demonstrates his skill as the King of Cards .

The phone was launched in Korea last November and has proved to be a huge success as it outsold the award winning LG Chocolate handset. The LG Shine will be known for its sophistication and its super thin brushed metal finish, and not forgetting the ‘magic mirror’ front that disappears if the phone slides open.

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