Over-Priced IPhone Not Wanted For Christmas

Mon, 26 Nov 2007

The Apple iPhone is deemed to be too expensive for the UK market, with the vast majority of consumers not willing to consider buying one, according to new research from GfK NOP.

The research, which polled 500 people throughout the UK, revealed that despite Apple’s loyal set of fans that were prepared to buy the phone at any cost, a huge 72 per cent said they would not be looking to purchase one because of the high costs involved.

Although Apple has managed to create strong awareness for its mobile handset, with 75 per cent of those polled saying they had heard of the product, only 2 per cent were considering adding it to their Xmas wish-list.

"Apple’s history proves that it has the magic touch when it comes to product development and marketing, however the iPhone has yet to capture the imagination of the UK public," said Richard Jameson of GfK NOP.

"iPhone hype is in full-force, but our data shows that it is very much a considered purchase, with its high price turning many consumers off."

"We must take into account that the UK mobile market’s success has been down to subsidised handsets, therefore the iPhone’s price really stands out and consumers are not used to paying in excess of £200 for a phone," he added.

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