Five Pound Mobiles On Sale At Asda

Wed, 30 Apr 2008

Asda Mobile has entered the low-end mobile phone market with its launch of a range of pay as you go (PAYG) mobile handsets for just £5.

Over 50,000 handsets, which the supermarket boasts is cheaper than its own-brand toy mobile for kids, are now available in Asda stores across the UK.

The supermarket’s mobile arm has introduced four types of Nokia and Sagem ultra-cheap phones which are available to customers on Virgin, T Mobile and Orange tariffs .

The phones come with a free SIM card and can be purchased without customers having to buy a top-up.

Asda trading director Peter Pritchard said: "Shoppers are increasingly turning to PAYG as a way of controlling their spending on mobile phones and this offer is exactly what is needed to help them do this."

The move by Asda has undercut the price of the lowest PAYG handsets available at rival supermarket Tesco, which include an LG phone for £9.97 and a Motorola for £11.22, as the retailer battles for its share of the lucrative mobile phone market .

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