O2 Slash GBP100 Off iPhone Price

Wed, 16 Apr 2008

O2 and the Carphone Warehouse have cut the price of Apple's 8GB iPhone in the UK by £100, offering the device to shoppers for just £169 just five months after its much-anticipated UK launch.

The offer for the £169 8GB iPhone is available from today until June 1 on all O2 iPhone tariffs and according to the network provider is designed to add momentum to what it describes as its "fastest-selling device".

The Carphone Warehouse said it would reimburse customers who bought the 8GB phone within the past 30 days with a £100 voucher .

The price cut matches a discount recently initiated in Germany by Apple’s German network partner, TMobile, although O2 stressed prices for the larger 16GB device will continue to remain at £329.

O2, Apple's exclusive mobile operator in the UK, was believed to have sold around 190,000 iPhones in the first eight weeks of the handset's UK release - 10,000 units short of its target – with the company claiming that iPhone users are among its most satisfied customers.

The move comes as expectation continues to mount that Apple will introduce a second generation iPhone in June that supports the fast 3G wireless as standard – a move which analysts believe could provide an even bigger boost to iPhone sales .

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