3 To Launch Facebook Phone By Xmas

Wed, 20 Aug 2008

Mobile operator 3 has announced plans to launch the first Facebook incorporated phone by the end of the year.

The mobile phone will be part of an "ultimate handset", which will be launched into the market in time for Christmas, according to 3 officials.

The handset will feature a "Facebook button" that will take users directly to the popular networking website, making 3 the first operator to incorporate such a button into a phone .

Mark Allera, sales and marketing director at 3, said the handset will create a "more integrated experience for the consumer" and is part of the company’s plans to focus more on mobile internet with other mobile internet-enabled handsets expected to follow.

3 is also calling for the EU and Ofcom to further reduce the rates that operators have to pay to call each other – known as termination rates – in order to reduce consumers call costs. By doing so, the company said operators will be allowed to offer cheaper bundled tariffs for mobile internet .

Allera says: "We want flat-rate pricing for all our customers," commented Allera. "There’s complexity in the market and we want to simplify it."

He added that mobile internet has the potential to become as "normal as text messaging" but stressed that there are "barriers" preventing companies from doing so.

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