Apple To Reduce Price Of ITunes Downloads In UK

Tue, 15 Jan 2008

Apple has finally agreed to lower the price of its iTunes downloads to match the costs charged in other European countries.

Mobile users in the UK had been paying 79p per iTune download, while some music fans in the rest of Europe were able to download the same tune for just 74p.

Some media reports have suggested that the price of a UK iTunes download could fall to as low as 66p during the next six months.

Apple had until now been unwilling to change its download prices for the UK but following the outcome of a European Commission inquiry – sparked by complaints from consumer group Which? – the firm has now been forced to give in and level the playing field for music downloaders across the continent.

Standardised iTunes pricing has already been implemented in a total of 16 European counties, with the UK now set to join the group.

Apple argued that its prices varied as some record companies charge it more to distribute music in the UK compared to the rest of Europe .

The company stated it will be forced to reconsider its relationship with such record labels if this practice continues.

The music downloads market is enjoying what has been described as a ‘boom time’, with sales rising in each of the last three years.

Related Mobile Phone articles

Mobile Phone Use During Pregnancy Linked To Hyperactivity In Children - Mon, 19 May 2008

Wallet not as important as mobile phone - Fri, 16 May 2008

IPhone No Longer Available In UK And US - Wed, 14 May 2008

Cambridge Top For Mobile Phone Crime - Mon, 12 May 2008

Mobile phones for all from Microsoft - Fri, 09 May 2008

HTC Unveil Latest IPhone Rival, The 'Touch Diamond' - Wed, 07 May 2008

Mobile phones risk health of children - Fri, 02 May 2008

Five Pound Mobiles On Sale At Asda - Wed, 30 Apr 2008

Nokia Team Up With Sony BMG For Unlimited Music Offer - Wed, 23 Apr 2008

Fun Text Application To Be Introduced On 3 Mobile Handsets - Mon, 21 Apr 2008

More news...

Recommended links

Your online mobile phone portal
iPhone review
Choosing the right mobile
Best iPhone deals
Mobile phone news archive
Apple Won't Admit Drop In UK iPhone Sales
Over-Priced IPhone Not Wanted For Christmas

Link to this page

Copy and Paste the following HTML into your page.<a href="http://www.mobilephone.co.uk/News/2008/Jan/apple-to-reduce-price-of-itunes-downloads-in-uk.html" title="Apple To Reduce Price Of ITunes Downloads In UK">Apple To Reduce Price Of ITunes Downloads In UK</a>