According to reports in the
mobile phones news, the
Advertising Standard Authority has banned an
LG mobile phone advert in the UK.
The
LG advert, which had been shown on UK television, appeared to show a woman using a
mobile phone whilst stuck in traffic in a
car . However, although LG argued the advert never showed this, the ASA said it was implied.
The ASA were responding to some 33 complaints about the advert, which was for a
new mobile phone model. LG complained, and the ASA accepted the complaints, but said that the ad could condone viewers
using mobile phones whilst driving, and therefore was in breach of regulations.