MusicStation is now the UKs largest digital
music subscription service, a
company official has claimed.
The unlimited
download service, available exclusively on
Vodafone UK, has overtaken PC-based services in terms of subscriber numbers thanks to its "straight to your pocket" approach to downloading.
Omnifone, the company behind the service, said that by utilising the
mobile data network and cutting out the time-consuming side-loading process,
consumers are able to
profit from
music on the move.
"MusicStation provides the best music experience on mobile today and Vodafones rollout in the UK makes this proposition the largest unlimited
digital music service in the country," said Rob Wells, senior vice president of Universal Music Group International.
MusicStation is available to download on a wide range of Vodafone
mobiles in the UK directly from Vodafone Live! free of charge.
Deals with all the major and many independent music labels enable users to have access to around 1.8m tracks at a cost of £1.99 a week including data charges.
Omnifone CEO Rob Lewis commented: "MusicStation makes the traditional PC centric model, an unnecessary and outdated concept."
"Consumers have the freedom to download as much music as they want, anywhere, at any time, without the need for a
computer, an
internet connection, wires or even a
credit card ."
The mobile-music service, launched last November, recently picked up an award for Best
Mobile Internet Service at the industry awards.