Losing Mobiles Leads To Lost Love, New Study Reveals

Mon, 31 Mar 2008

Millions of mobile users in the UK neglect taking out cover for the contents of their mobile phone, according to a new poll .

A new survey carried out by network operator O2 revealed that one in three people have lost at least one mobile phone, leading to the loss of friends, as well as a wide range of content including photographs and music downloads .

Around two thirds of respondents admitted to skipping on insurance for the contents of their handset, a decision which many said they regretted as losing their mobile was like "losing a soul mate".

As a result of losing their mobile, nearly half of respondents said they had permanently lost contact with friends, 40 per cent had lost memorable photographs and 10 per cent had lost downloaded music .

Interestingly, 20 per cent of respondents said that they had missed out on a potential relationship after losing a phone that included a special contact.

The research also revealed that leaving a mobile phone on a bus is the most common way for Brits to lose their phone (19 per cent), followed by leaving it in a pub (14 per cent) and the 12 per cent that admitted to dropping their phone in the toilet.

Sally Cowdry, head of marketing at O2 UK, said: "People need to stop and think about the value of the information held on their mobile phones and back it up."

"Losing your mobile is not just an inconvenience. It could mean losing contact with friends, losing sentimental photos and, as this study shows, missing out on love."

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