O2 Unveils Mobile Music Deal With Napster

Mon, 17 Mar 2008

Mobile phone operator O2 has announced a deal to provide its users with a new mobile music download service in collaboration with digital music provider Napster.

The service by Britain's largest mobile phone operator will allow users to choose from over 5 million tracks - from all of the major record labels, plus hundreds of independent artists - to download directly to their handset .

Tracks will cost O2 users 99 pence each for the first three months, or £4 for five tracks which will then be delivered to their mobile phone and (if requested) computer .

O2 said the service, which launches this weekend, would be the UK’s largest full-track mobile music download service and would be available on a range of over 30 different handsets .

Sally Cowdry, marketing director of O2 in the UK, said: "We have joined forces with a leader in this space to bring our customers a high quality, great value music service with the widest choice of songs available on mobile ."

Over the past few years, mobile operators and handset manufacturers have moved to offer services such as music and gaming to offset a fall in traditional call revenues .

The move by O2 follows similar full-length music download services by Nokia and more recently Vodafone .

Nokia uses its Ovi platform and the Nokia Music Store to offer its users tracks for as little as 68p, while customers with Vodafone have access to its Music Station service, which offers an unlimited number of music downloads for a flat fee of £1.99 per week.

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