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Hyundai To Compete In UK Mobile Market

Wed, 21 Jan 2009

Car manufacturer Hyundai is set to enter the UK's mobile phone market with the launch of Hyundai Mobile UK.

Following European success in Germany, Hungary and Slovenia, Hyundai Mobile said it now aims to take it’s largely prepay offering to UK networks, distributors and retailers.

The company hopes to achieve a three to five per cent share of the UK market within the next five years through its focus on "innovations, niche products and mobiles for a broad, price-conscious target group".

Commenting on the move, Norbert Winkler, CEO of Hyundai Mobile Europe, said: "Hyundai is one of the five biggest car manufacturers and is ranked 72nd in the world's most valuable brands, which is bound to provide a positive image transfer to Hyundai mobiles ."

Ten to 15 mobile handsets are planned to launch annually across Hyundai's "Basic", "Music", "Lifestyle", "Innovation" and "Business" product lines. The first devices, including Windows Mobile business handsets, are due to launch in the first half of 2009.

Hyundai Mobile UK, which will be based in Oxfordshire, will be exhibiting at next month’s Mobile World Congress in Barcelona .
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