Mobile Phone Reviews
 
 
Sony Ericsson To Drop Flagship Mobile Brands

Wed, 20 May 2009

Sony Ericsson has announced it is to axe its flagship Walkman and Cyber shot brands on handsets in developed markets such as the UK.

Andre Jacquet, head of global marketing business management at the mobile manufacturer, said the message conveyed by the brand names was no longer relevant.

He added that sticking with the Walkman and Cyber-shot names was 'wrong' as more consumers seek all-in-one mobile phones – handsets which feature a range of applications and services including a digital camera, MP3 player, and fast internet services .

Sony Ericsson now plans to introduce its 'Entertainment Unlimited' offer, which will unite the Walkman and Cyber-shot brands under a single name.

Jacquet said local consumers would decide whether there was sufficient demand for the brands to be used in emerging markets.

In the meantime, the manufacturer will continue with the launch of two Walkman handsets this year; the W205 Walkman and the W995 Walkman .

Sony Ericsson launched its first music-focused mobile handsets in 2005 and has since sold more than 100 million Walkman-branded phones .
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