Mobile Phone Reviews
 
 
Tesco Mobile Customers Pass 2 Million Mark

Wed, 13 Jan 2010

The number of mobile users in the UK signed up with Tesco Mobile has exceeded two million following an impressive trading performance over the festive season.

The retailer said that strong sales of the newly stocked iPhone and budget party phones, both in-store and online, over the Christmas and New Year period took its customer base over the two million mark.

It added that on Christmas Day one new customer activated their Tesco Mobile handset every two seconds across the UK.

The "surprise hit" for the period was the VX1i Party Phone, a cheap and cheerful £18.99 mobile that has become one of the operator's best selling handsets . More than 10,000 units of the SIM-free VX1i were sold in the 2 weeks leading up to the New Year.

As well as mobile phone sales, Tesco’s mobile accessory lines also performed well, with customers snapping up 5,000 mobile broadband dongles and 10,000 memory cards in the week before Christmas.

A statement from the company said: "Tesco’s sales of other mobile network brands continued to perform well despite challenging market conditions."

"A surprise hit for Christmas was the VX1i Party Phone, a credit card sized SIM-free mini mobile which sold thousands of units a week in the run up to Christmas as consumers stocked up for a party accessory."

"Our 100 Tesco Phone Shops have been key to this success, helping customers find the right mobile for their needs and offering consumers choice, convenience and a non-pressured sales environment. Tesco Telecoms will further rollout a further 100 Phone Shops in 2010."
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