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Vodafone Launches SMS Payments For London Taxis

Tue, 03 May 2011

Vodafone has introduced a new service that allows its customers pay for London taxi fares via text message .

The mobile network operator has kitted out 500 black cabs across the city with mobile payment points which will allow Vodafone subscribers to pay for their journey by simply texting the word Taxi followed by the taxi number and then the fare to pay to 31255.

The London cabs, which all feature special Union Jack designs, also have handy phone chargers installed, meaning passengers can top up their batteries during their journey across the capital.

Commenting on the new scheme, Guy Laurence, chief executive of Vodafone UK, said: "We are committed to offering London the best possible network. We have already made hundreds of improvements to increase coverage, capacity and reliability to ensure Londoners can always stay in touch with friends and family."

"Now with our fantastic fleet of Union Jack cabs and their on-board chargers which anyone can use, all Londoners will be able to see our continuing commitment to the capital."
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