Tesco To Expand Mobile Shop Portfolio

Tesco has announced plans to grow its mobile phone retail business this year after reporting an “excellent” 12 months of trading in 2011.
The supermarket giant released new figures this week showing that its Tesco Mobile customer base has increased to more than three million.
It said it experienced “particularly strong growth” in its mobile contract business, which was driven by its capped tariffs offer that ensures customers cannot exceed their monthly limits without topping-up. It also reported that the new £2.50 per month broadband offer has been popular with customers.
The retailer said it now plans to increase its mobile store portfolio by 10 per cent, taking the number of Tesco Mobile outlets from 240 to 264 by the end of the year.
“Our in-store phone shops are now profitable and we are adding a further 24 this year,” it said.
The announcement comes after Tesco called on UK consumers to do more shopping via their mobiles after making changes to its Tesco Direct business. For the first time, shoppers can now use their handsets to order any of the 75,000 non-food lines stocked on the website, including TVs, clothing and books.